Saturday, May 23, 2009

Kitties, Marketing, and Economic Puzzlements

Today is the day I become the kind of person who talks about her cat on her "frequently updated website." Stanley, the cat I brought back with me from France was sick yesterday so we brought him to the veterinary hospital. The worst thing a doctor can say is, "well something is wrong but I don't know what it is!" That means two things: it could be bad, and it could cost you money.

Luckily, after giving the cat three kinds of medicine, and IV fluids, and x-rays, and blood work, and more medical attention than I've had in two years combined (I need health insurance, srsly), he seems to be doing better!

In other news, back to the macaroni and cheese taste testing: I ventured out to the big super market and intended to purchase comparable products for a true taste test. I have no idea how many varieties there were of boxed pasta with powered cheese product. Additionally, and to my great horror, I did not pick the famous Kraft variety as I thought I did, but the store-brand who's packaging is identical for (very effective) marketing purposes. Needless to say, the taste test is postponed until I acquire the "control" for the macaroni and cheese "clinical trials."

Lastly, I went to an Old Navy today and they were selling flip-flops for $1.00 in order to get people into the store. (For you economics geeks, this is known as a loss-leader, and is used to bring people into the store to purchase other things at an inflated price). There were possibly 200 people in line, at a maximum of 5 pairs of shoes per person. What was bizarre was that almost NO ONE had additional products. everyone had their five pairs of shoes, and that was it.

I tried to take a photo on my phone, but my phone is three years old and therefore... let's go with "not so good anymore"... but I hope the image ALMOST captures the feel of what was going on: 10 check out lines, 200 people, each with 5 pairs of shoes, no sales tax. And since it was 11 AM, all the good colors were gone. All that was left was black, brown and white.

Perhaps if the sale wasn't during a recession people would have ventured into the other sections of the store? Feel free to comment and help me figure it out.

Thanks for reading and best regards,